Book a visit ahead of time — it's quick and easy.
This reservation helps us manage your experience better.
No payment needed!
Book your Visit
Book a visit ahead of time — it's quick and easy.
This reservation helps us manage your experience better.
No payment needed!
Book your Visit
ABOUT SUGBU CHINESE
The Sugbu Chinese Heritage Museum celebrates the deep-rooted connection between the Chinese and Cebuano communities. Located in the historic Gotiaoco Building in Cebu City, the museum showcases artifacts, stories, and exhibits that highlight the enduring cultural, economic, and social contributions of Chinese settlers in Cebu. Through preservation and education, we aim to honor the legacy of shared heritage and foster greater understanding among generations
You may visit on the following schedule.
FRIDAY
9:00 AM - 11:00 AM
2:00 PM - 4:00 PM
SATURDAY
9:00 AM - 12:00 PM
2:00 PM - 5:00 PM
SUNDAY
9:00 AM - 12:00 PM
2:00 PM - 5:00 PM
OUR EVENTS
UPCOMING EVENTS
Mid-Autumn Festival 2025
Experience two magical days in a timeless festival where heritage and harmony come together beneath the glow of the full moon—a celebration of culture, unity, and tradition.
PREVIOUS EVENTS
The Chinese New Year 2025 Celebration Held on January 29, 2025, the celebration provided an immersive cultural experience featuring interactive exhibits and festive activities. The museum introduced
an ₱80 activity pass, granting visitors access to all in-house
activities, ensuring a vibrant and educational experience.
Chinese New Year 2025 Celebration
The Mid-Autumn Festival 2024, organized by the Sugbu Chinese Heritage Museum Foundation, Inc. (SCHMFI), in partnership with Universal Cultural Foundation Inc. (UCFI) and NUSTAR Resort Cebu, featured two days of celebration that embodied the festival's spirit of unity, cultural appreciation, and togetherness.
MID-AUTUMN FESTIVAL 2024
OUR GALLERY
framed photos showcasing Cebu’s Chinese heritage.
An immersive display of early Chinese-Filipino life and trade.
A diorama of the historic Gotiaoco Building.
CULTURAL MARKERS
GUSALING GOTIAOCO MARKER
MARKERS
GOTIAOCO BUILDING MARKER
Together, we celebrate heritage and empower future generations
Your donation helps sustain cultural pride and community growth.